With the popularization of generative AI to create images from text, iStock shared a practical guide with 10 steps to help companies optimize the use of this technology. Correctly formulating prompts is crucial to achieving better visual results.
1. Protect your creativity: Choose AI tools that guarantee safe images for commercial use and without legal risks.
2. Start with a clear vision: Define the basic scene you want to create. A noun, verb, and location are the basis for building more detailed prompts.
3. Be detailed and specific: Longer, more detailed prompts provide better results. Describe your ideas as a story, using keywords separated by commas for clarity.
4. Describe the environment of the scene: Explain where the scene takes place, whether it is on a beach, forest or city. Details about the location help AI capture important nuances.
5. Highlight key elements: Identify the main subjects or objects in the image, such as a person’s appearance or object details. Try variations to adjust the result.
6. Incorporate emotions and humor: Use terms like “retro”, “vibrant” or “moody atmosphere” to add style to the image. These aesthetic adjustments can refine the result according to your vision.
7. Include action or dynamics: If the scene has movement, describe what is happening. Terms like “vintage” or “futuristic” can also add context to the final look.
8. Consider perspective and angle: Specify the point of view, whether an aerial view or a close-up, to influence the composition of the image.
9. Review, refine and repeat: Revise your prompt to eliminate ambiguities. Keep experimenting until you achieve the desired result, and keep the prompt for future reference.
10. Prioritize authenticity: Transparency is fundamental. Consider identifying AI-generated images, particularly in commercial contexts, to reinforce public trust.
