In the month of October, passengers on the São Paulo subway will be able to see a special exhibition, the result of a partnership between JCDecaux, a world leader in Out-of-Home (OOH) media, and the French Artpoint, a collection with more than 8 thousand works of art. digital art. With the participation of 12 artists from 11 countries, the exhibition aims to bring a powerful message of breast cancer awareness through an immersive experience.
Created for the iconic JCDecaux screens on the 4-Yellow and 5-Lilac lines of the São Paulo subway, the exhibition brings together digital works that aim to raise public awareness about the importance of self-examination, early diagnosis of the disease and the support network.
“Truly understanding the pain of those facing breast cancer is impossible,” says Laurie Bonin, co-founder of Artpoint. “But the works in this collection remind us of the importance of awareness and support. Through vibrant colors and creative designs, artists express hope, resilience and unity. These are not just images — they are voices that speak from the heart, encouraging us to remain strong as a community and continue fighting for a better future.”
Artpoint represents some of the world’s most renowned digital artists, creating immersive experiences that transform public spaces into art galleries. The partnership with JCDecaux reflects the companies’ commitment to using the power of art and technology to raise public awareness, especially in campaigns with social impact.
“At JCDecaux, we believe that OOH has the power to go beyond advertising communication. By transforming São Paulo subway stations into galleries, our goal is to show the millions of people who travel there daily how large digital formats can capture the public’s attention to promote important causes for society, providing a service to the population this October Rosa”, comments Silvia Ramazzotti, Marketing Director at JCDecaux.
The digital art exhibition will be available to the public passing through the São Paulo metro stations Paulista, Pinheiros, Luz, Oscar Freire and Santa Cruz throughout the month of October, allowing millions of people to be impacted by the initiative. Artists from Brazil, the United States, Mexico, Canada, England, Holland, Japan, Singapore, Indonesia, South Korea and Pakistan participate in the exhibition.
