Agencies include AlmapBBDO, Africa Creative, Galeria.ag, among others; see the complete shortlist
Globo released this Monday (30) the list of finalists for the PPA, considered one of the main ones in Brazilian advertising. In total there are 133 works in 20 categories.
In the national category, AlmapBBDO leads with ten nominations; Africa Creative has six and Galeria.ag four – see the full list of all PPA 2024 nominees here.
In this edition, the categories have varying numbers of finalists, the result of changes in the evaluation criteria, which, as the broadcaster reported, now favors the qualitative perspective of the jury.
In total, more than 800 pieces were entered and among the highlights is the “Integrated” category, of works that combine two or more different formats on the Globo platforms, with a 68% increase in the number of entries compared to 2023. The “Film under 15” category will not have a winner in 2024.
The winners will be announced at an event that will take place on November 21st, in São Paulo.
