After the success of the films with multi-champion Bia Souza and her husband, former basketball player Daniel Sousa, Bradesco brings the couple back in a new production, but now with the newest member of the family: the little dog Danbi, a combination of initial syllables of the athletes’ names. In this new campaign, in addition to the TV film, the trio will star in exclusive videos for social media, aligned with the main trends of Instagram and TikTok.
The productions are part of a communication plan that is revisited weekly. “We carry out this review based on active listening, this way we are able to follow our strategy, but with a careful look at the new themes that we can explore, connecting the message to topics of interest to the audience”, comments José Maurício Lilla, head of communications at Bradesco. Danbi’s adoption generated a lot of repercussion on social media. “He became part of the family, we couldn’t ignore that fact, so it didn’t make sense to keep him out of this new production”, he concludes.
For the main 30″ video, produced by vilah., the couple appears interacting with Danbi. And just like in the previous videos, the public will have the feeling that Bia is praising the puppy. However, in a relaxed manner, Daniel reveals that, in fact, she is referring to the Bradesco App, reinforcing how the app is always present in every moment of their lives, from taking out a loan in just three clicks, to completing of a Pix transfer using balances from other banks.
On social media, the trio embarks on the latest trendssuch as the ‘heads together’ game for photos, which highlights the practicality of borrowing in just three clicks. The ‘received’ video with Danbi reinforces the advantages of paying in installments for purchases made at Bradesco Shop, in addition to exclusive discounts for the customer and their pet. THE trend The viral ‘patinha’ also comes into play, showing the features of the Bradesco App.
In addition to the film for open and closed TV, the campaign also includes collaborative videos on the official profiles of @Bradesco, @_beatrizsouzaar and @_imdaniel_souza_ on Instagram, complemented by insertions in OOH, DOOH, radio spots and print media.
Technical Sheet
Client: Bradesco
Campaign: Facilitates with Bradesco, BIA and Danbi
Title: “Bia Souza, Daniel Sousa and Danbi – Makes it Easy with Bradesco”
Agency: Aldeiah.
Customer Approval: Nathália Garcia, José Mauricio Lilla, Karina Mea, Thais Prescinotti, Marcella Ribas, Gustavo Zachary, Camila Fachin Ré, Paula Leite, Danilo Michelini and Vagner Soares.
Producer: Fantastica Filmes
Stage Direction: Christiano Metri
Assistant Director: Maira Farah
Director of Photography: Rambo
Creative Executive Prod: Marlon Klug
Executive Prod: Hermínio Vinholi Jr
Project Management: Ana Maria Sequinel
Production Coordinator: Marina Rossignoli
Production Director: Beth Ganymendes
Production Supervision: Karine Barros
Producer: Giba Pereira
Assist Production: Marcela Kozinski and Monica Silva
Art Direction: Patricia Pereira
Prod Objects: Patrícia by Giorgio Lima
Location Prod: Carlos Eduardo Lima
Costume Production: Marcos André Cherevek
Make Up: Ana Carolina Sabadin
Coord. Post Production General: Maguilla and Renata Pertelini
Editing: Rogério Alves
Assembly Assistant: Hugo Rodrigues
Motion Graphics: Erich Gibenbauer
Color Grading: Psycho N’Look
Prod. Audio: A9 Audio
Musical Direction: Apollo Carvalho
Producers: Luiz Dourado and Magno Rilly
Audio Finalization: Adailton Matos (Cleuster) and Marcos Moretto (Som3)
Coordination: Paloma Sol
Service: Nicole Bonani
Curation and Artistic Management Beatriz Souza and Daniel Sousa: Content Guy
Accessibility: SEE WITH WORDS
