Action developed by the company’s marketing team also includes a film created by DM9
MRV transformed 11 students from the “Escola Nota 10” project into protagonists during the match between Atlético Mineiro and Bragantino, on September 22, at Arena MRV. The students of the program had the opportunity to personalize the shirts with the names and numbers of the Atlético players, in addition to taking the field with the starting team and the reading of the Galo lineup was read by the student Maria de Fátima Silva, in addition, the students visited the locker room and watched the game from the box at Galo’s home. The action was conceived and executed by the MRV marketing team and was in partnership with the sports marketing agency ACT3 Brasil and a film produced by DM9.
The initiative aims to reduce the educational gap in the construction sector and has already taught around five thousand employees to read and write in 22 states and the Federal District.
“A naming rights brings with it the possibility of delivering, in addition to the name on the Arena brand, a little more of our DNA in the actions we choose to take and generate connections. For us, at MRV, it is a pride to positively impact the lives of our employees and contribute to a fairer and more inclusive society. Education is a powerful tool for transformation, and initiatives like this carried out in partnership with Galo bring us closer to our purpose: building not only homes, but also a better future for everyone”, explains Aléxia Duffles, marketing director at MRV&CO.
