Kate Souza takes on the role of Chief Business Officer (CBO) at Porta dos Fundos, bringing more than 20 years of experience in influencer marketing, strategic casting and business development, with a focus on branded content.
During her work at Play9, Kate led the creation of the commercial and service area, forming a team focused on the creator economy. In four years, she was in charge of more than 3 thousand campaigns with influencers for brands such as C6 Bank, iFood, Prime Video, Globo, Amazon, Eisenbahn, Samsung and Claro.
The executive also coordinated commercial strategies for major launches, including Galvão Bueno and Paola Carosella’s YouTube channels, in addition to the “Paris é Brasa” Olympic project, in partnership with the Brazilian Olympic Committee (COB).
”Porta dos Fundos is one of the most relevant references for branded content cases in Brazil. Now, we will focus on diversifying content and new vertical formats for all networks, bringing influencers into our ecosystem. The idea is to be closer to the market to plug in our creation room and create together with agencies and brands”, says Kate.
Having worked at Blues Filmes, Grupo TV and Editora Abril, Kate arrives at Porta dos Fundos with a consolidated track record in strategic branded content solutions.
”We are excited about Kate’s arrival at Porta dos Fundos. We believe that all his experience and leadership skills for the business will be very relevant at Porta, especially at this time of the new Porta, when we are investing in different content formats, talents and commercial deliveries. It will bring even more strength to expand our connection with audiences and the market”, says Rafael Fortes, CEO of Porta dos Fundos.
