The finalists for the 46th edition of the Professionals of the Year Award (PPA) have been announced.
There are 133 works divided into 20 categories, with changes to the evaluation criteria, which now focus on a qualitative analysis based on a cut-off score.
Among the highlights is the “Integrated” category, which saw a 68% increase in registrations compared to 2023.
The winners will be announced at the awards event on November 21st, in São Paulo.
See the list of finalists in the national categories and watch the films in the FILM category:
30″ FILM
Title
A VOLTA DO MCFISH
Advertiser
GOLDEN ARCHES
Agency
GALERIA.ag
Title
STATUE
Advertiser
FIAT
Agency
LEO BURNETT
Title
FANTHLETICS
Advertiser
BUDWEISER
Agency
WIEDEN+KENNEDY SP
Title
HEINEKEN WHATEVERKEN
Advertiser
KAISER BRASIL BREWERIES
Agency
LEPUB SÃO PAULO
Title
ATHLETE MOTHER
Advertiser
VIVO
Agency
VML
Title
IN MY TIME
Advertiser
HONDA
Agency
ADVERTISING BRAZIL
Title
NOT AN ACTOR
Advertiser
PEPSICO
Agency
ALMAPBBDO
Title
WHAT’S AT STAKE
Advertiser
VIVO
Agency
GALERIA.ag
Title
30″ REFRIGERATOR DOORS
Advertiser
WHIRLPOOL
Agency
DM9
Title
SELLER
Advertiser
ALPARGATAS
Agency
ALMAPBBDO
FILM 30″+
Title
LADDER
Advertiser
ITAÚ UNIBANCO
Agency
GALERIA.ag
Title
MADONNA
Advertiser
Itaú
Agency
Africa Creative
Title
A LITTLE HAND AGAINST THE SCARIEST DIRT
Advertiser
AMPARO CHEMISTRY
Agency
DPZ
Title
WONDER WOMAN
Advertiser
VOLKSWAGEN
Agency
ALMAPBBDO
Title
NATAL NATURE 2023
Advertiser
Nature
Agency
Africa Creative
Title
THE BEST GIFT
Advertiser
BRF
Agency
Africa Creative
Title
60″ REFRIGERATOR DOORS
Advertiser
WHIRLPOOL
Agency
DM9
Title
ALONE
Advertiser
ANTARCTICA GUARANÁ
Agency
CP+B
Title
STORM
Advertiser
THE APOTHECARY
Agency
ALMAPBBDO
Title
A SÃO JOÃO OF JOÃO GRILO AND CHICÓ
Advertiser
AMBEV
Agency
Africa Creative
CAMPAIGN
Title
BRAZILIANS
Advertiser
HOW MUCH
Agency
ALMAPBBDO
Title
STATION 1397
Advertiser
AMBEV – SPADES
Agency
GUT
Title
SHARED GUARD
Advertiser
WHIRLPOOL
Agency
FCB Brazil
Title
IMAGINE A CENA
Advertiser
VIVO
Agency
VML
Title
IRRITATINGLY IRRESISTIBLE
Advertiser
PEPSICO
Agency
ALMAPBBDO
Title
ITAÚ – MADE FOR THE FUTURE
Advertiser
Itaú
Agency
Africa Creative
Title
ASK ALEXA
Advertiser
AMAZON
Agency
ALMAPBBDO
Title
WHO NEVER?
Advertiser
OLX
Agency
ALMAPBBDO
Title
THERE IS TIME FOR EVERYTHING
Advertiser
VIVO
Agency
VML
ACTIONS IN CONTENT
Title
FIAT HORSE
Advertiser
FIAT
Agency
LEO BURNETT
Title
POST-CREDITS
Advertiser
SANTANDER
Agency
BETC HAVAS
Title
VICK SHIELD
Advertiser
PROCTER & GAMBLE – VICK
Agency
PUBLICIS BRASIL + ACCENTURE
Title
INCEPTION NOVELEIRO
Advertiser
UNILEVER BRAZIL
Agency
MEDIABRANDS BRASIL – MULLENLOWE, INITIATIVE
Title
REBORN
Advertiser
THE APOTHECARY
Agency
ALMAPBBDO
Title
CHECK FOR THE OFFER
Advertiser
AMAZON
Agency
ALMAPBBDO
INTEGRATED
Title
THE TURN OF ABSOLUTE WHITE OMO
Advertiser
UNILEVER BRAZIL
Agency
MEDIABRANDS BRASIL – MULLENLOWE, INITIATIVE
Title
WITH SUVINIL IT’S EASY TO CHOOSE COLOR
Advertiser
BASF
Agency
VITRIO AGENCY + BFERRAZ AGENCY
Title
SPIDERS MOVIE | SPATEN FIGHT NIGHT
Advertiser
AMBEV – SPADES
Agency
GUT
Title
HANDSHAKE HUNT
Advertiser
FREE MARKET
Agency
GUT
Title
LACTA PRESENTS: COCOA LIFE – THE FUTURE IS IN EVERY PIECE
Advertiser
MONDELEZ BRAZIL
Agency
DAVID BRAZIL
Title
MEGA MINI LAUNCH
Advertiser
BYD
Agency
WE
Title
PLAY MODE
Advertiser
MONDELEZ BRAZIL
Agency
LEO BURNETT
Title
LOVE IS BRAGA
Advertiser
AMAZON
Agency
ALMAPBBDO
Title
YOUR SUCCESS IS THE SUCCESS OF YOUR PEOPLE / CHIVAS REGAL
Advertiser
PERNOD RICARD BRASIL / CHIVAS REGAL BRASIL
Agency
PERNOD RICARD BRASIL / MARKETING ACCELERATION
VALOR SOCIAL
Title
5 DIAS
Advertiser
O BOTICÁRIO (São José Dos Pinhais/PR)
Agency
ALMAPBBDO (São Paulo/SP)
Title
ARBOVIROSIS
Advertiser
RECIFE CITY HALL
Agency
AGENCY ONE
Title
BIENNIAL – BRING YOUR POINT OF VIEW
Advertiser
BIENNIAL FOUNDATION OF SÃO PAULO
Agency
DOJO COMMUNICATION
Title
REVELATION TEA
Advertiser
STATE SECRETARIAT OF COMMUNICATION
Agency
MULTIFACE AGENCY
Title
RESIGNATION
Advertiser
BAHIA GAY GROUP
Agency
PROPEG (SALVADOR/BA)
Title
GENERATION VEGAS
Advertiser
VIVO (São Paulo/SP)
Agency
Africa Creative (São Paulo/SP)
Title
IMAGINARY SQUADS – IT’S MORE THAN A CUP
Advertiser
ITAÚ UNIBANCO (SÃO PAULO/SP)
Agency
GALERIA.ag (São Paulo/SP)
Title
BABACA’S MANUAL
Advertiser
RECIFE CITY CITY HALL (Recife/PE)
Agency
WIDE COMMUNICATION
Title
MULTIVACINATION 2023
Advertiser
MINISTRY OF HEALTH
Agency
DEBRITO BRAZIL
Title
UNFORGETTABLE RECIPES
Advertiser
NESTLÉ BRAZIL
Agency
ADVERTISING BRAZIL
