Materials aim to offer tips on campaigns for the period
IMMakers 4DS launched an exclusive media kit for advertisers on Black Friday 2024.
Furthermore, the IMM group, together with its other companies Okto Performance and Ada influencers, made available a free e-book, which serves as a practical guide for advertisers, offering tips and strategic insights that range from campaign planning to actions post-Black Friday.
“This initiative aims to support advertisers during this most important retail season, providing essential tools from planning to post-event. And with practical tips, proven strategies and valuable insights to maximize results and ensure the success of BF campaigns”, says Allex Baptista, CEO of the IMM group.