Campaign features seven films produced in-house with scenarios built by AI and applied to LED panels
Buser anticipates offers for Black Friday with a campaign starring surfer Pedro Scooby, who plays an entertainment journalist in an ironic tone and brings the message that it is necessary to spend energy on what really matters: traveling, with the motto “Want news hot? Then take it! Screw the gossip, it’s about traveling!” The brand recently announced the arrival of Pedro Scobby to the team of ambassadors.
The production will feature seven different films, produced internally by Buser’s in-house agency, which were recorded in the studio, but with virtual production with sets built using artificial intelligence and applied to LED panels. In addition to the posts on the athlete’s profile, there will be several digital formats in paid media, also available on the brand’s channels on Instagram, Youtube, TikTok and Facebook. Communication also includes CRM actions.
The promotional action includes the distribution of coupons that will give a 40% discount to new customers and 30% to existing users. The coupons will be made available on the brand’s proprietary channels (Instagram, TikTok, Youtube and Website), with media on some of them, in addition to programmatic media and shots via email and in-app push for registered users.
“Brazilians are very attentive to retail dates and have been preparing themselves increasingly early for Black Friday. Anticipating this type of action is a way of helping with travel planning and offering even more affordable options, reinforcing our purpose of making so that Brazilians can travel more and better, whatever the reason for traveling”, says Luiza Guimarães, marketing manager at Buser.
