Professionals specializing in programmatic media debated the future of technology and the advances brought by Artificial Intelligence
ADSPLAY brought together professionals specialized in programmatic media to debate the future of technology, Artificial Intelligence and the future of programmatic media in the second edition of Programmatic Day.
The event was held on the 25th and 26th, at São Paulo Expo, in São Paulo, during Digitalks Expo, the main business event in the country’s digital universe.
During the two-day event, topics such as Artificial Intelligence, attribution models, integration of programmatic media with other marketing strategies and media such as DOOH, cinema, and much more were discussed.
The event began with a presentation by Edu Sani, CEO of ADSPLAY, who explained what programmatic media is and how it is changing advertising as a whole.
At the end of the second day of lectures, the Programmatic Day Award ceremony took place, which recognizes the best Programmatic Media campaigns. FTD Educação won in Technology; John Deere, in Performance; Avenue, in Innovation; and Sinaf and Mapfre, shared the award in Creativity. After receiving their trophies, the winners went on stage to present their cases.
