Film, starring Bruna Marquezine, continues the bank’s strategies to reinforce its brand
Pan bank’s new campaign uses CDBs as a tool to support the realization of its customers’ dreams. The film stars ambassador Bruna Marquezine, who highlights investing in fixed income as a strategy for saving money.
Full of puns, the video shows, using the product’s initials, how starting to invest can make achievements possible – from the simplest to the most complex, for example: the “Curso De Ballet”, “Cozinha Da Bárbara”, or “Cantinho Do Baby”, finally connecting to the idea that CDB can also be “Comercial Da Bruna”.
The new film continues the Bank’s investments in the brand’s image, which in 2023 announced its repositioning as a complete banking and consumption platform, signing its first film with actress Bruna Marquezine and presenter Luciano Huck, inviting consumers to reflect about your financial choices and making Pan the best option in the segment.
The campaign’s signature was the slogan “Stop, think and PAN”.
