Digital out of home project at Guarulhos international airport will feature integration between technology and content
NEOOH announced the exclusive out-of-home digital media partnership at the new BTG Pactual terminal, located at Guarulhos international airport. NEOOH will implement digital media solutions, integrating technology and content to create direct and personalized communication with the public. The digital displays will be strategically positioned to interact in an innovative way with passengers, from reception to boarding.
In the space, passengers will be able to count on the dedicated service of a concierge and use the check-in, baggage drop, X-ray and immigration facilities exclusively, without having to go through the boarding and disembarking processes at other terminals.
The client will also have meeting rooms, private rooms and à la carte service available. At boarding time, the concierge will accompany the passenger to the commercial aircraft using a dedicated car. The terminal is scheduled to open by the end of 2024 and will be available to any customer boarding commercial flights upon payment of an access fee.
“NEOOH is a reference in innovation in the out-of-home digital media sector and is committed to delivering solutions that connect brands to highly qualified audiences. The BTG Pactual terminal will be a milestone in the luxury and travel sector, and we are excited to bring our expertise to create memorable experiences for passengers”, says Leonardo Chebly, CEO of NEOOH.
