Agency will be responsible for campaigns and co-creating programs and content for the channel; broadcaster is scheduled to debut in November
The Times Brasil | CNBC chose AlmapBBDO as its agency, which will be responsible for campaigns and communication actions with the public. AlmapBBDO will also be responsible for thinking and co-creating special programs and content for the channel.
Launched in the country by journalist Douglas Tavolaro in partnership with NBCUniversal, CNBC in Brazil will begin its programming in November and already has a cast of names such as Carol Barcellos, Fabio Turci, Christiane Pelajo, Marcelo Torres, Rafael Ihara, Renan de Souza, Marcus Buaiz and Natália Ariede.
The proposal is to bring to the public unprecedented journalistic content inspired by business, in a programming schedule with more than 15 hours live and in a multiplatform format.
The broadcaster will be headquartered in the Faria Lima and Berrini region, in São Paulo, and will have three main studios, spread over an area of two thousand square meters.
