Action will exchange voting receipt for medium fries or medium onion rings
Information from the Superior Electoral Court (TSE) shows that, in 2022, the abstention rate exceeded more than 31 million people. Based on this, Burger King’s new campaign wants to reduce this number in this year’s elections.
To encourage popular participation in the celebration of democracy, anyone who presents proof of voting at the BK restaurant counter on Monday (7) will be able to choose between receiving a medium fries or medium onion rings.
The campaign film will be released on Burger King’s social networks and on open TV, with emphasis on screenings during the Fantástico (Globo) and Domingo Espetacular (Record) breaks, on Sunday (06).
In addition, the promotion will also feature OOH spread throughout the city during this period and with activations in physical stores on Monday (07).
