According to the TSE, the abstention rate in the 2022 elections exceeded the mark of 31 million people. Knowing the importance of each vote and thinking about its social role, Burger King wants to help reduce this number in the 2024 municipal elections.
To encourage popular participation in the celebration of democracy, anyone who presents proof of voting at the BK restaurant counter on Monday (7) will be able to choose between receiving a medium fries or medium onion rings. Voting receipt will not be retained at the time of choice!
Between the 3rd and 7th of October, the campaign film will be widely disseminated on Burger King’s social networks and on open TV, with emphasis on screenings during the breaks of Fantástico (Globo) and Domingo Espetacular (Record), on Sunday ( 06). In addition, the promotion will also feature OOH spread throughout the city during this period and with activations in physical stores on Monday (07).
These actions are part of the “2 for R$ 25 & Confirma” campaign, which began with the release of 9 (nine) 15-second films, where the brand plays with the traditional format of electoral campaigns, using fictitious candidates and parties to promote the brand’s offering. The campaign is running on open TV, OOH, radio and with extensive online activation on the brand’s proprietary digital channels, app and website, in addition to partner media outlets.
“This action ends a fun and irreverent campaign, which reinforces BK’s social role and which often goes unnoticed, given our profile that is very anchored in humor.” comments Igor Puga, vice president of marketing at ZAMP, master franchisee of the Burger King and Popeyes brands in Brazil. “The objective is to engage consumers in the most important topic this weekend across the country, but also to bring reflection and an incentive to citizenship for all our consumers”
The brand has already carried out other election-themed campaigns. In 2018, he launched the “Whopper in White” campaign, where people who declared that they would vote in white received a sandwich with just mayonnaise and onion, stating that “when someone chooses for you, you can’t complain about the result.” In 2022, the brand launched a campaign aimed at young people, encouraging them to get their voter registration card. With the provocation “Do you vote for reality? Vote in real life too”, the campaign invited the audience to reflect on the importance of voting.
Regardless of your candidates, the important thing is to do your part and exercise your right to choose. This is another one of Burger King’s activations during the election period to encourage popular participation at this important time for society.
Remembering that the action is only valid on 10/07/2024 and it will be necessary to present proof of voting for the 2024 municipal election at the counter, to take 1 medium potato or 1 medium onion rings, your choice. Proof of voting will not be retained and the action will be limited to 150 (one hundred and fifty) CPFs per restaurant, subject to stock availability. Check non-participating stores at
TECHNICAL SHEET
Agency: DAVID
Campaign: BK wants to buy your vote
Customer: Burger King Brasil
Product: Institutional
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Executive Creative Directors: Fabrício Pretto, Rogério Chaves, Marie Julie Gerbauld
Associate Creative Director: Renato Simon
Creation: Fernando Rihan, Luiz Brodo, Nathalie Palomares, Nicole Gelbvaks
Service: Tom Gil, Cacá Franklin, Malu Figueiredo, Carolina D’Assunção
Production: Fernanda Peixoto, Ana Marques, Letícia Brito
Final Art: Silvio Figueira, Victor Folha
Revision: Ava Silva
Planning: Carolina Silva, Rafael Prieto, Barbara Pires, Bruna Biancamano
Media: Marcia Mendonça, Karina Takara, Jefferson Souza, Brenda Cunha, Fabiana Rentes, Larissa Saad
Innovation and Tech: Toni Ferreira
Social Media: Bárbara Bueno, Marcelo Reis, Ully Correa
BK Customer Approval: Paulo Camargo, Igor Puga, Pedro Laguárdia, Saulo Faria, Jose Guilherme Machado, Ítalo Lôbo, Juliana Monteiro, Leandra Estevam, Julia Otoch
Image Producer: Mol
Director: Galileo Giglio
Director of photography: Felipe Hermini
Executive Production: Galileo Giglio and Joaquim Carriço
Project Manager: Simon de Angelis
List: Michel Waisman
Production Director: Thais Corrêa
Production: Victor de Biasi
List: Michel Waisman
Post-Production Coordination: Jin Tsui
Assembler: Serginho Dinis
Finisher: Thiago Pires
Colorists: Alex Lopes e Daniel Mendes
Audio Producer: CarbonoSoundLab
Producer: Ze Godoy
Sound Design: Pélico / Thiago Gomes
Production Coordination: Forget Mabuze / Luiza Godoy
Service: Robie Palmari, Ju D’Alcantara
