Panco, a family company with more than 70 years of tradition in producing high quality food, chose Cappuccino, which is part of the Weber Shandwick collective, to develop the launch campaigns for the brand’s 2nd semester, highlighting the beginning of its operations in a new segment, in addition to the Christmas campaign with Panettones.
“We are very optimistic about this new phase, both with the emergence of new products and with our Christmas campaign”, says Erika Junqueira, head of marketing at Panco. “We know that our market is highly competitive and we chose Cappuccino for the strategic contribution and creativity demonstrated throughout the competition process.”
To achieve the expected results, Cappuccino will work with three pillars: the communication strategy, positioning Panco in the main channels, the creation of campaigns for the products, expanding the brand concept, and the work with digital influencers, to bring the company in your community.
Vitor Elman, co-president of Cappuccino, highlights the importance of creativity for these categories: “Creativity is essential to stand out in such competitive markets. Panco carries with it an almost century-old tradition and we look forward to bringing this to our campaigns.” Rodrigo Martinez, also co-president of the agency, adds: “We received these campaigns with mouth watering. Even in such a competitive segment, good products are always excellent inputs for good advertising. We are designing new routes and channels for the brand, always relying on the values, tradition and quality of the company’s products. Let’s bring love, affection and dedication to our work.”
