Campaign created by Jones features 15 films that incorporate astrological elements
Sabin Diagnóstico e Saúde presented the new campaign, under the motto “Better than predicting is preventing”, of prevention and public awareness about the necessary health care starring the astrologer Márcia Sensitiva, who becomes “Márcia Preventiva”. Created by the Jones agency and produced by Malala Filmes, the pieces use humor and entertainment as tools to address sensitive and public utility topics, incorporating elements from the astrological universe to highlight the benefits of prevention and annual check-ups.
In total, the campaign will feature 15 films, with pictures such as “Preventing with the Astros”, in which Márcia draws the attention of the zodiac signs to the need to carry out exams. In “Preventions of the Month”, the language of astrological prediction for Pink October, Blue November or Red December is used. In “Prevencast”, in videocast style, the astrologer interviews health professionals from Sabin. The action also includes a landing page that details Sabin’s products and directs you to online purchases.
“Jones’ new campaign for Sabin is here to break paradigms in the health sector! Who said that talking about prevention can’t be light and fun? We transformed Márcia Sensitiva into ‘Márcia Preventiva’, and the result is what Jones does best: communication that entertains without interrupting, generating real results for the business”, says Marcelo Chianello, co-CEO of Jones.
“We work with various data and studies that reinforce the relevance of early diagnoses and how they can save lives. So, to reinforce the importance of check-ups in an accessible way, this year we transformed Márcia Sensitiva into ‘Preventive’, using a light and humorous, adapted to the language of social networks”, says Leonardo Alves, head of marketing at Grupo Sabin.
