Action is an offshoot of the campaign on AutoSense technology in refrigerators
Electrolux and Mercado Different announced a partnership to encourage food with less waste. The action is an offshoot of the Electrolux campaign that is currently running about technology in refrigerators that preserves food, making it last much longer and avoiding waste. The strategy also includes actions with influencers on Instagram who will provide tips on sustainable eating and preservation.
Through the partnership, customers will be able to subscribe to Mercado Different by Electrolux baskets with a 30% discount, which include fruits, vegetables and seasonings, in addition to a discount of R$300.00 when purchasing the brand’s refrigerators that have the exclusive AutoSense technology, responsible for making food last longer.
“Electrolux always seeks to encourage more conscious consumption of food in addition to contributing with products that act as facilitators in the home routine. Therefore, we want to be partners with brands that are also in this trend of inviting people to rethink their routines”, he says Ana Peretti, VP of marketing and sustainability at Electrolux.
