Betsul, an online betting company that has been operating in Brazil since 2019, announced this Wednesday (2) the inclusion of Davi Brito in its team of ambassadors. The influencer and winner of the last edition of Big Brother Brasil will produce content for social networks and participate in the company’s advertising actions. In September, Brito was recognized as Best Reality Participant at the Young Brazilian Award.
Davi Brito, born in Salvador, Bahia, gained national prominence after winning Big Brother Brasil, driven by his authenticity and charisma. Before participating in the reality show, he worked as an app driver. His trajectory of overcoming and recognition in the program embodies the values that Betsul seeks in its ambassadors.
According to Fernando Garita, CEO of Betsul, the choice of Davi Brito reflects the company’s desire to genuinely connect with the Brazilian public. Garita highlights that the new regulation of the sports betting sector in Brazil reinforces the importance of offering a safe and responsible environment for customers, in addition to believing that the partnership with Brito will attract an even larger audience.
In addition to Davi Brito, Betsul’s team of ambassadors includes music and sports personalities, such as Carlinhos Brown, Ivan Moré and Marcos Assunção. The company also sponsors the program “Qualé, Moré?”, presented by Ivan Moré on RedeTV!, strengthening its presence in the sports and entertainment sectors.
Regulatory process
Betsul is among the first 30 companies to request a license to operate in the Betting Management System (SIGAP), reaffirming its commitment to regulating the betting sector in Brazil. Since the publication of the ordinance with the rules for standardization in May, companies have been organizing to obtain the necessary authorization for the commercial practice of fixed-odd betting.
Operators have until January 1, 2025 to comply with regulatory guidelines, which include SIGAP authorization, operate with the “.bet.br” domain, have headquarters in Brazil and be incorporated as a limited or anonymous company. Furthermore, at least 20% of the share capital must be held by a Brazilian partner, thus complying with the legal requirements for the sector.
