SBT and commercial director Luciana Valério announced, by mutual agreement, the termination of the contract. After her role as head of the broadcaster’s commercial department, Luciana is now moving on to new personal projects in her career.
In a statement, SBT thanked Luciana for her dedication and professionalism, highlighting her contribution to the growth of the commercial sector. During the transition period, the department will be led by Vicente Varela.
Luciana had been at the station since 2020, when she joined, as national sales manager.
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