New product is presented in a campaign created by Oliver Agency and starring influencer and presenter Fred
YoPro teamed up with Havanna to launch a dulce de leche-flavored protein drink. The collaboration was announced in a campaign created by Oliver Agency in partnership with Elastika and starring the sports influencer, YoPro ambassador and Globo sports journalist, Fred, who also actively participated in the creative process.
“We are bringing to the market something that has already been done before, but in a different way: the fusion of the tradition of a dulce de leche brand with our focus on performance and nutrition”, says Marcelo Bronze, marketing director at Danone.
“Since 2021, Havanna began to enter the functional products segment, which has enabled exponential growth. Celebrating this partnership with Danone with the launch of YoPro dulce de leche reaffirms our commitment to offering sweet moments”, celebrates Camila Akutsu , general marketing manager at Havanna Brasil.
