Event created by Manychat brings together content creators and marketing professionals with a focus on optimization and network growth
Wednesday (02) and Thursday (03), the instant messaging tool Manychat (official partner of Meta Business), is holding the “Instagram Summit 2024”, an event that brings together content creators and marketing professionals from around the world to talk mainly about optimization and network growth.
This year, names representing the ‘creator economy’ were confirmed, such as Giovanna Antonelli, Monique Evelle (Manychat ambassador), Theodoro, El Professor of Oratory (Giovani Begossi), also international personalities: Trevor Noah, Lil Miquela (the most emblematic case of a virtual influencer), Greg Fass, Hank Green, Manychat CEO Mike Yan.
During her talk on the first day of the event, actress, businesswoman and content creator Giovanna Antonelli told a little about her career in the networks and comments that, contrary to what people think, using chat automation actually created more proximity to her public.
“This tool allows me to be present in a way that I couldn’t be alone”, said the actress, who concluded by explaining that this way she can meet DM’s demands, thus increasing engagement and adherence to her “Protagonist Mission” course. In its first experience, it reached 10 thousand leads.
In addition to Giovanna, Brazilian digital marketing specialist Thales Laray also spoke about how using this tool to optimize your network increases followers, and more than that, converts them into customers.
“A single story strategy generated me R$100 thousand” revealed the expert, who explains “this strategy consists of using automation to transform conversations into sales. With tools like Manychat, you interact in a personalized way, generating immediate engagement. The sooner a conversation begins, the more the algorithm expands its reach.”
