Strategy includes actions on social networks
Panvel Farmácias and Neugebauer announced a partnership to launch a lip moisturizer with the aroma of traditional Neapolitan chocolate.
The limited edition marks the second phase of the partnership between the brands, which included collaboration for products with Stikadinho scent, and is available in Panvel stores in Rio Grande do Sul, Santa Catarina, Paraná and São Paulo.
The publicity strategy includes actions on social networks with influencers.
“Pavel and Neugebauer, companies from different segments, turned a vision into reality, collaborating intensely to bring creativity and generate meaningful connections with the public. Now, with great enthusiasm, we announce the next phase of this partnership, which should yield even more news “, says Anderson Moraes, executive product manager of the Panvel group.
