The activation will take place on the streets of São Paulo with the “SMUSIC” bus
Banco Santander will run a bus through the streets of São Paulo to take fans to the Bruno Mars concert. The nickname “SMUSIC”, the name of his music platform and international shows, will tour various parts of the city this Friday (04), the start of the singer’s shows. The first customers to board will go straight to watch the show on the premium track at Morumbis.
The location and time at which the bus will park will be announced in the morning on the same day as the action, via the SMUSIC broadcast channel and within the brand’s official Instagram profile (@santanderbrasil). Spaces are limited and for participation to be valid, when finding the bus, customers must present a photo ID and bank card.
In addition to this activation, Santander launched another challenge on the networks to boost its platform, which will distribute tickets for upcoming international shows, of course. To compete, in addition to following the Bank’s official page (@santanderbrasil) on Instagram, people must comment on Santander posts on Threads about why they deserve to win a show from the brand. When the page reaches 1 million followers on Instagram, the Bank will distribute pairs of tickets to the most liked comments on the neighboring network.
SMUSIC is a music platform that brings together information about the international shows that the Bank brings to Brazil. The transmission channel, launched by Santander, is created in partnership with the BFerraz agency.
