Burger King launches today an action aimed at one of the fastest growing digital channels in Brazil, TikTok, which currently has more than 4.72 million Brazilian users. In a special activation, the network will accept orders for its own delivery through the social network, also offering coupons of R$ 15 for those who participate in the movement.
The dynamics are simple, the interested consumer will only need to follow the profile @BurgerKingBR, perform a duet with an official video of the action, pinned on the page, and finally, use the hashtag #DuetoBK. After that, a BK attendant will contact you, by closed message, to process the order and finalize the delivery. Check out the campaign film:
“Our brand positioning “BK your way” allows us to always be connected to current issues and trends. TikTok is one of these trends. With this activation, we found a way to surprise our customers in a space they love, reinforcing our own delivery service in a bold and disruptive way, reinforcing our brand essence. We want to deliver a creative dynamic that offers real benefits to our consumers and this will only be possible thanks to the total integration between our marketing, sales and technology areas”, explains Juliana Cury, Marketing Director at BK Brasil, master franchisee of the brands. Burger King and Popeyes in the country.
Delivery action on TikTok will only be valid between 03/09/2022 and 03/15/2022, from 14:00 to 20:00. Check delivery availability in your region at https://delivery.burgerking.com.br – place your order through the BK delivery website if the service time on TikTok is high.
The new campaign features the film produced by David do Brasil, and all its developments are being broadcast on Burger King Brasil’s social networks. To follow along, visit the link:
@burgerkingbr Order a BK Delivery via TikTok with R$15 off for the first 100. Follow our profile, do your duet with #DuetoBK ♬ as original – Burger King Brasil
“Duets are a fever, so much fun. But so far, they were of no use. Only a foodtech like BK can transform, for the first time, a simple TikTok joke into a business tool”, concludes Fabrício Pretto, Creative Director at DAVID.
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