Campaign includes actions on social networks with influencers and out-of-home media
Renner launched a multiplatform campaign to talk about responsible fashion. The communication began with content co-created with partner influencers, such as Mariana Goldfarb, Kananda Eller, Chica Capeto, Nanna Fernandes and Bia Perotti, to bring people closer to the world of sustainability in fashion. The dissemination strategy includes content on Instagram, Facebook and TikTok, as well as out-of-home media in São Paulo.
The company used the data that eight out of ten of the brand’s clothing items are more sustainable to convey the message to a wide audience. The campaign will culminate on October 8th, on #DiaDaModaResponsávelRenner, alluding to the milestone reached by the retailer.
“Knowing that this is an urgent issue for society, we have mobilized the transformation of our sector. We want to take the issue into people’s daily lives, because the more people get involved in this dialogue, the more we will be able to make a difference together”, he says Renata Altenfelder, marketing director for the Lojas Renner ecosystem.
