Strategy encompasses actions on social networks in partnership with Podpah
Umbro presented its new line in partnership with Podpah, rescuing the origins of football, portrayed by the duo and their childhood memories, in honor of the channel’s four-year anniversary. The dissemination strategy includes actions on social networks in partnership with Podpah.
The models produced mix the style of football with the essence of “quebrada”, bringing the roots of Igão and Mítica. The collection features six streetwear lifestyle products that carry the brand’s signature, as well as the language of the podcast and its presenters.
There are four models of shirts, the popular jerseys, and all the pieces bear Podpah’s name on the front, the Umbro logo, and the coat of arms developed for the collection with a wizard used as a reference by the South Korean artist Jin (@3. jinnn). The design inspires the concept of controlling and dominating the ball with magic. In addition to the jerseys, the collection also includes a set made up of a black jacket, which has a special Podpah logo on the front, and pants, also in black, with the name of the channel and brand appearing prominently on each leg.
“The collaboration with Podpah is another great pride in our history. We are increasingly improving ourselves in collabs and in the lifestyle market, understanding what Generation Z consumes most and their clothing tastes. The models developed with Podpah reflect our Tailoring DNA and carry the identity of Igão and Mítica, forming a successful collection”, says Eduardo Dal Pogetto, director of Umbro.
