Brand also announces the “Summer Club” initiative with exclusive benefits and content
Hering announced Bruna Marquezine as the brand’s new ambassador with the debut of the partnership taking place in the Alto Verão 25 campaign, representing a moment of union of tradition with modernity in a collection that reflects the essence of the Brazilian summer. The brand also introduced the “Summer Club” with the aim of creating a community of consumers connected to the brand’s lifestyle, with exclusive benefits and content that go beyond clothing.
“We are thrilled to welcome Bruna Marquezine as a Hering ambassador. Bruna embodies the essence of Brazilian summer, bringing a modern and authentic touch to our collection. With her energy and style, she perfectly represents what it means to be basic with personality. The new Alto Verão campaign is a celebration of the versatility and freshness of our pieces”, explains Victoria Toni, brand director at Hering.
The collection invests in versatile and fresh pieces. The items include linen tailoring, loose-fitting trousers and sets of striped shirts and trousers. The brand reinforces the use of natural raw materials, such as linen and cotton. The nautical touch appears in the stripe prints, while the sun print and fish icon bring a relaxed narrative to the season.
