Throughout the month of March, Wine will promote the “Aniversary Awarded Wine: 300,000 reasons to toast” campaignwith a series of special offers for members and consumers who are passionate about wine.
“Wine was born with a mission to connect people through a passion for wine. Reaching this level of more than 300 thousand signatures for Clube Wine is very representative and shows that we are on the right track. That’s why we created a campaign that goes beyond promotions and distributes prizes as a synonym of gratitude to all those who believe and are our fans. Omnichannel is a registered trademark of Wine and our Club anniversary campaign will take place in sync across all our channels”, comments Laura Barros, Marketing Director at Wine.
For every BRL 50.00 in in-app or e-commerce purchases, customers will receive 1 lucky number to participate in the birthday draw that will give BRL 300,000 as a prize. Purchases made in physical stores, through the app, will generate 20 lucky numbers, which can be accumulative. In purchases over R$300.00 made through any channel (app, e-commerce and physical stores), the customer wins 50 lucky numbers. Anyone who is already a member of Clube Wine or who subscribes in March is already ahead in the promotion. Subscribers will win lucky numbers in multiples of R$50.00 according to the value of each subscription.
In addition, throughout the month, the brand will release some labels that will give 10 lucky numbers for consumers to have even more chances to win the grand prize and everyone will be able to spin a winning roulette once a week to earn cashback. Members are entitled to spin up to 3 times. The award-winning roulette will be available on the app, e-commerce and in physical stores.
The birthday draw will be held on April 6th. The regulation of the “Aniversário Premiado Wine: 300 thousand reasons to toast” campaign can be accessed at: https://www.wine.com.br/clubewine/aniversario/
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