Area will be connected to the technology department
Division of Omnicom Media Group in Brazil, Global Shopper announced a vertical dedicated to CRM. The new area’s differential is its integration with the Tech department, which allows the application of Artificial Intelligence (AI) and various technologies, improving engagement and campaign results in a more assertive and personalized way.
Seara is the first to use GS’s new strategy, presenting significant results and a significant increase in brand engagement. The assertiveness rate reached 93%, with a 6.4% increase in conversions through A/B tests. The personalization of emails also generated notable results, increasing open rates from 87% to 96.7%, with segmentation based on each consumer’s interests.
The brand also used the tool in its activations at Rock in Rio, capturing information from visitors who registered for the activations and personalizing communications immediately after the interactions.
