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PROS wins account for Colgate’s Slim Soft and Total lines
Agency will be responsible for the PR and influencer marketing account for both lines
PROS won accounts for the Slim Soft and Total lines, from Colgate, and now has a presence in the health and oral care segment. The agency will be responsible for PR and Influence for both lines.
The operation will be responsible for publicizing Colgate’s campaigns, launches and initiatives, promoting an authentic connection between influencers and the public.
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