Renner’s new Children’s Day campaign explores children’s authentic and uncomplicated vision of inclusion, diversity and self-esteem. Activations include the film “Mini Musical” and an exclusive episode on PodPeople, where children share their opinions on various topics.
“Children have a sensitivity, a way of seeing and empathy that are true life lessons. Our campaign is an invitation for us to learn from them in stimulating and light conversations”, says Renata Altenfelder, Ecosystem Marketing Director at Lojas Renner.
Furthermore, the PodPeople episode will feature children discussing fashion and the future, while influencers such as Isa Scherer and Eliezer will also contribute content that promotes the comfort and preferences of little ones.
The campaign will be available on Renner’s digital channels, as well as in its physical stores, ensuring an integrated experience for customers.
Technical Sheet:
Title: “Musical”
Customer: Renner Stores
Agency: Paim Communication
Duration: 30″ and Versions
Creative Direction: Rodrigo Pinto
Head of Creation: Paloma Peixoto
Creation: Caio Kochenborger and Fernanda Ferreira
Producer Agency/RTVC: Ana Paula Luce / Mario Seefeld
Agency Service: Lígia Soletti, Michele Bruschi and Rute Schmitz
Customer Approval: Renata Altenfelder and Vivian Gomes
Film Producer: Associate Producer
Direction: Ana Barcellos
Executive Production: Leyla Fernandes, João Carvalho And Andrea Nero
Photography Direction: Alexandre Baxter
Art Direction: Reis De Barros
Service: Claudinho Tolentino and Andrea Nero
Assembly: Lucas Espeto
Post-Production/Finalization: Zefini
Sound Producer: Da House
