Nissin Foods do Brasil launched a new campaign for Halloween, entitled “Misteriojo”, which features new flavors of Nissin Lámen.
The campaign features two films developed by Dentsu Creative, which incorporate elements of mystery and surprises.
The first film introduces an enigmatic setting and a character who, at the climax, reveals the presence of Lamenzão, inviting the public to discover the secret flavors. The second video promises to finally reveal these combinations, reinforcing engagement with consumers.
“The Misteriojo campaign is a fun and interactive way to bring new flavors to consumers, taking advantage of the mystery atmosphere of Halloween. Our mission is to continue surprising our audience with innovative experiences, just as we did with Misturiojo”, comments Danielle Ximenes, Brand Manager at Nissin Foods do Brasil.
The first video of the campaign will air from October 7th and the second will be broadcast on October 21st. Both will be widely publicized on the brand’s main social networks, such as YouTube, Instagram, Facebook and TikTok. The strategy also includes a team of influencers to increase reach and generate even more awareness and engagement.
“Taking advantage of the arrival of Halloween, which already has an enigmatic appeal, we revived the Misturiojo concept, but added even more layers of mystery so that our audience can experience the complete experience of discovering the secret flavors we prepare,” comments Kojiro Tanoue, Executive Director of Dentsu Creative.
Technical Sheet: Mystery
Advertiser: Nissin Foods Brasil Ltda
Campaign: mystery
Agency: Dentsu Creative
Chief Creative Officer: Ricardo Dolla
Executive Creative Director: Kojiro Tanoue and Pedro Reis
Essay: Kojiro Tanoue and João Pedro Aguiar
Art direction: Marcelo Feltrin and Julia Lopez
Production: Juliana D’Antino, Indaiara Pelizario and Marcela Veroneze
Business: Bruno Panico, Marcella Sousa, Pamella Kacelnikas and Jennifer Areco
Content: Viviane Teves Frohlich and Camila Nissim
BI: Silvia Visani, Bruno Honório, Camille Grillo, Diogo Cruz, Naiky Rigatos
Media: Viviana Maurman, Lucas Callile, Andreza Harkensee, Leandro Lourenço, Wanderson Esteves and Ana Beatriz Sant’Anna
Approved by: Kosuke Hara, Yoshimi Miura, Ana Fossati, Tatiana Curi, Mariana Soares, Danielle Ximenes, Ingrid Mangiro e Eduardo Almeida
Producer: Fantastica Filmes
Stage Direction: black
Photography Direction: Leo Silva
Driving Assistance: Eloisa Mendes
Creative Executive Production: Marlon Klug
Executive Production: Herminio Vinholi Jr
Project Management: Ana Maria Sequinel
Production Coordination: Marina Rossignoli
Production Management: Ulisses Sant’anna
Art Direction: Ro Melink
Object Production: Susana Pedrozenco
Costume Production: Paula Barp
Cast Production: Call Me Cast
List: Órli Carrara and Lamenzão
Production Supervision: Karine Barros
Production Assistance: Marcela Kozinski and Mariana Van Bylt
Post-production Coordination: Maguilla and Renata Peterlini
Assembly and Finishing: Marta Souza
VFX: Pedro Castelo
Color: Lucas Kozinski
Audio Producer: COMMUTE
Musical Direction: Eduardo Karas, Filipe Resende, Bruno Vieira Brixel
Executive Production: Matheus Peres
Head of New Business: Lari Storch
Project Management: Ana Flor Bohrer, Flavia Medeiros, Mariana Aldrigue
Trail: Levi Mynssen de Mello
Sound Design: Ardlez, Levi Mynssen de Mello
Voice Direction: Bruno Vieira Brixel
Voiceover: Guilherme Lopes
