Journalist Adriana Araújo commented on the action, called ‘BK wants to buy your vote’, this Sunday (6)
In an unprecedented initiative on the network, presenter Adriana Araújo brought to the coverage of the first round of the 2024 elections, on Band, the Burger King action called ‘BK wants to buy your vote’, whose objective was to reduce the number of abstentions .
The fast food chain offers fries or onion rings to anyone who shows proof of voting in the chain’s stores this Monday (7). The initiative was made possible by the broadcaster within 24 hours and had repercussions on social media.
“They say that anyone who works in Marketing has one screw too many or two screws out of place. Igor Puga, who has the same news speed, accepted the challenge immediately, Journalism understood that the weight of the matter was greater than a simple commercial action and the result was, as the specialized TV media said, ‘classy’” , said Viviane Groisman, marketing director at Grupo Bandeirantes.
Last Friday (4), the propmark He listened to market experts to find out if there is any risk for a brand to talk about politics. Marcos Bedendo, marketing professor at ESPM, for example, said he doesn’t see any risks — as long as the brand doesn’t take a stance, he highlighted several times.
