Exhibition in partnership with Artpoint will feature works by artists from different countries to raise awareness about breast cancer
JCDecaux, in partnership with Artpoint, announced a special exhibition in the São Paulo subway. With the participation of 12 artists from 11 countries, the exhibition aims to spread a message of awareness about breast cancer through an immersive experience. Created for JCDecaux screens on the Yellow and Lilac lines of the São Paulo subway, the exhibition brings together digital works that aim to raise public awareness about the importance of self-examination, early diagnosis of the disease and the support network.
“Truly understanding the pain of those facing breast cancer is impossible. But the works in this collection remind us of the importance of awareness and support. Through vibrant colors and creative designs, the artists express hope, resilience and unity. These are not They’re just images — they’re voices that speak from the heart, encouraging us to stay strong as a community and keep fighting for a better future,” says Laurie Bonin, co-founder of Artpoint.
The exhibition will be available at the São Paulo metro stations Paulista, Pinheiros, Luz, Oscar Freire and Santa Cruz throughout the month of October.
“At JCDecaux, we believe that OOH has the power to go beyond advertising communication. By transforming São Paulo subway stations into galleries, our goal is to show the millions of people who circulate there daily how large digital formats can capture the public attention to promote important causes for society, providing a service to the population this Pink October”, explains Silvia Ramazzotti, marketing director at JCDecaux.
Artists from Brazil, the United States, Mexico, Canada, England, the Netherlands, Japan, Singapore, Indonesia, South Korea and Pakistan participate in the exhibition.
