BETC Havas promotes head to VP of strategy

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Gustavo Leite has worked for agencies such as Ogilvy Lisboa, DM9DDB, J. Walter Thompson and Publicis

BETC Havas promoted Gustavo Leite to the position of vice president of strategy at the agency. The movement aims to strengthen the creative and business area. With more than two decades of experience in the advertising market, Gustavo has worked since 2023, as head of strategy for the Santander operation.

Throughout his career, Gustavo Leite has spent time at agencies such as Fischer, where he began his career, Ogilvy Lisboa, DM9DDB, J. Walter Thompson and Publicis, where he was head of strategy for five years.

Gustavo Leite and Carol Boccia, co-president of BETC Havas (Disclosure)

Its portfolio includes the strategic management of major brands, with emphasis on Bradesco, Vivo, Nestlé, Heineken, Shell, Ford and Honda, in addition to its operations in the retail segment.