Action for Children’s Day created by Batuca features chef Raul Lemos and children as protagonists and includes actions on social networks
Cartago launched the campaign for Children’s Day with the chef, presenter of QG Masterchef and participant of Papo de Cozinha, on Rádio CBN, Raul Lemos as the protagonist alongside his children. The action “Explore, create and enjoy: fun is in the air”, created by Batuca, seeks to rescue the essence of playing outdoors, exploring nature and creating recipes, establishing a deep and emotional bond with families. The strategy includes actions on the brand’s social networks.
“This campaign aims to strengthen Cartago’s purpose of valuing family relationships and providing well-being, through casual moments, in contact with nature and gastronomy”, explains Alexandre Reis, brand and communications manager at Cartago .
The pieces show Raul and his children harvesting fruits and vegetables while bringing some products from the featured brand, and then transforming these ingredients into a meal for a picnic, thus combining outdoor fun with creativity in the kitchen. A recipe book was also developed, in partnership and signed by chef Raul Lemos, available free of charge on the brand’s social networks.
