SBT reached the mark of 10 million followers on TikTok, becoming the largest open TV broadcaster in Brazil on the platform.
The account has drawn attention for its diverse content, which includes challenges, behind-the-scenes and program moments, especially attracting young audiences.
“Reaching 10 million followers on TikTok is not just a numerical milestone, but proof that SBT is where the public is, connecting in an authentic and relevant way with a new generation of consumers and opinion leaders. Our commitment is to continue offering innovative and interactive experiences, bringing entertainment and information in a way that directly dialogues with new digital dynamics”, highlighted Carolina Gazal, director of multiplatform content at SBT.
Check out an example of content:
@sbtTEASER | He’s back! The most famous barrel and hat in Brazil, which marked generations, are now ready to entertain the whole of Brazil! Who’s excited to see Chaves again? 🤩❤ SBT ♬ original sound – SBT
