Event was promoted exclusively for journalists and influencers
In September, 99 launched the 99electric-Pro, a new category of electric and hybrid cars that offers an exclusive experience for those who want to travel in a technological, sustainable and comfortable way. The new feature is available in selected neighborhoods in São Paulo, including Perdizes, Higienópolis, Sumaré, Pinheiros, Jardins, Itaim Bibi, Vila Olímpia, Vila Mariana, Brooklin and Campo Belo, in addition to Congonhas Airport. The action campaign was executed from end to end by BR Media Groupthe holding company that leads the Creators Economy revolution, from strategy to execution, with production and sending of press kits and all event preparation.
O 99electric-Pro aims to transform urban mobility, providing quieter trips, with more space and less pollutant emissions into the atmosphere. The new category combines technological innovation and sustainability, offering travel that, in addition to being efficient, promotes passenger well-being.
To celebrate the milestone, 99 held the Re.Charge Day – an exclusive event for journalists and influencers to experience a moment of recharge in a true Urban Oasis. The objective was to provide relaxation activities, highlighting the transformative sensation that 99electric-Pro offers users.
“O 99electric-Proavailable to passengers since September 24th, in São Paulo, marks a new phase for the 99, combining comfort, technology and sustainability in a premium experience. We want our passengers to feel this change immediately, with quieter and more sustainable journeys. Therefore, Re.Charge Day was the ideal way to show this, providing a moment of recharge and connection with this new phase,” highlights Ana Verroni, CMO at 99.
Re.Charge Day activities:
- Sound Healing com Awake: the brand was inspired by the silence of electrified cars even in the middle of the city to bring a sound experience for deep relaxation.
- Functional Class with Thiago Pugliesi: a time to recharge the body’s energy, promoting greater energy.
- Happy Hour com DJ: To end the day in style, a happy hour with the sound of a DJ, accompanied by a view of the Urban Oasis at sunset.
