The piece, created by the Brain At Work agency, highlights that it is possible to have access to fashion at an affordable price
Marisa announced a campaign for Children’s Day presenting the new collection created for little ones. The content is part of the new creative guideline “Taster Room Chat”, which highlights the location and the conversations that take place there when making a purchase decision.
Created by the Brain At Work agency and produced by Lilu, the piece includes the motto “At Marisa you solve everything with a hundred dollars”, highlighting that it is possible to have access to fashion at an affordable price.
“We know that Children’s Day is a date long awaited by families and that parents want to gift their children with something special, but often the budget does not support exorbitant expenses. It was with this in mind that we created the campaign ‘At Marisa you solve everything with hundred-zinho’, to show that here it is possible to find a gift that suits your child at an excellent value for money”, says Karla Longo, marketing director at Marisa.
The brand also announced a promotion in which for every R$100.00 spent on purchases in stores, consumers will compete to win a Nintendo Switch video game.
