Global campaign, created by David Miami, included the participation of photographers from Brazil, Chile, Uruguay and Argentina
Corona promoted an action during the 2024 Annular Solar Eclipse, which took place last Wednesday (2), seeking to immortalize the moment with versions of a composition in which the sun simulates a slice of lemon, reproducing the ritual for consuming a Corona . The initiative “Para Todo o Pôr do Sol”, a translation of “Every Slice of Sun”, was created by the David Miami agency and had a partnership with the agencies Africa Creative, InPress and Soko.
The action, part of a global campaign, featured guest photographers who captured the moment in strategic points in Brazil, Chile, Uruguay and Argentina. The photo was published on digital media and includes out-of-home media.
“Corona shows once again that nature has always been in its DNA. And using the sun as a slice of lemon only proves the success of this combination”, says Gabriela Gallo, Corona’s marketing director in Brazil.
