A survey by Ollo estimates that around 1.5 million people work in some way in this segment in Brazil
Ollo published research on the open talent economy market which indicates that the sector is expected to grow 11.7% per year until 2032 worldwide, reaching the level of US$ 1.1 billion in resources.
In Brazil, it is estimated that around 1.5 million people work in some way in this segment. The study includes research carried out by Orbit Data Science on how freelancers view the practice in Brazil.
The survey collected more than 11.4 thousand comments, around 2.5 thousand read and 1.08 thousand classified, obtained from statements made on Facebook, Instagram, TikTok, YouTube and X (formerly Twitter) by people who expressed opinions about working as a freelancer. A semantic dictionary was developed to select posts, which was used to search for posts or videos relevant to the subject. This collection or “Sentimetry” measured the participants’ feelings about the freelance universe.
According to the research, in “Sentimetria”, the so-called “Preparation and Search for Jobs” appeared in 29% of the comments. The financial side is on the horizon and, despite emerging in the “neutral” tab, it is cited as an unequivocal way to make money in 8% of comments.
According to the survey, the public who comments on social media seeks to start a self-employed life, with 27.6% of the category wanting to work freelance, and another 9% are starting out. The triad “routine”, “feeling” and “finance”, combined, appeared in 21% of the comments, according to the research. In the “routine”, the highlight was “working a lot” and “it is difficult to combine with fixed activities”.
Still according to the research, the neutral comments, around 13.5%, presented themselves as “freelancing for the money”, “doubts about how the platforms work”, “you need a good portfolio, preparation and study” and “difficult to find with other works”.
“There is a profusion of evaluations on how free professionals in the market see Open Talent. New nomenclatures have even appeared, which shows that, in fact, in addition to being new, it is something transformative”, says Karina Rehavia, CEO of Ollo.
Credit: Photo by Windows on Unsplash
