Campaign also includes film and outdoor media actions
To publicize the Rio 2024 Festival, which runs until October 13th in Rio de Janeiro, Brick runs a campaign that includes a film and outdoor media actions, with busdoors, pennants and backdrops.
With more than two decades of history, the Rio Festival is in its 26th edition, celebrating the evolution of cinema. The new visual identity, created by Brick, brings contemporary elements that represent the plurality and innovation of audiovisual.
According to Bruno Pinaud, partner and creative director at Brick, the inspiration came from the diversity of possibilities provided by cinema. “We translate the diversity and intensity of the festival through vibrant and colorful visual elements, as the spirit of the event.”
