A Mentos gives a new “refresh” in the Brazilian market and brings the first chewing gum enriched with vitamins. With the union of flavor, healthiness and well-being, Mentos launch the original Vitaminssugar-free chewing gum with the unmistakable crunchy crust and refreshing liquid filling, with a bonus: vitamins C, B6 and B12, in the citrus fruit flavor.
The product hits the shelves at the beginning of the year to keep up with a new consumer demand. According to Davide Campi, marketing director of Perfetti Van Melle Brasil, this is another launch with the brand’s proposal to bring special products to consumers.
“With Mentos Vitaminswe have a great differential from the other products found in the same category, which is the inclusion of vitamins to meet the growing need of the consumer for products that are better for you. Our goal is to unite the citrus flavor, which refers to moments of sharing and fun, with a healthier concept, for a balanced life”, he explains.
Mentos Chewing Gums is already the leader in sales of bottle packaging in Brazil and is once again betting on this format to accompany consumers at all times.
“We were the first to commercialize the packaging in the Brazilian market. From the beginning, we had a great acceptance among consumers, who soon understood that this pot would be an ideal option for everyday life. The format is ideal for taking in the car cup holder, leaving it on the desk at the office, in the bag and for sharing with friends. It is this convenience that we want to offer to the consumer, combined with a quality product and with clear health benefits”, concludes Campi.
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