Research also shows that social networks are relevant to young people’s knowledge about finances for 44% of Brazilian parents
Serasa, in partnership with the Opinion Box Institute, published the study “Finances from Parents to Children” and revealed that 44% of the parents interviewed believe that social networks are relevant in the formation of knowledge about finances among young people and 73% of the participating adults stated that networks directly influence the consumption behavior of children and adolescents. The survey interviewed 1,540 consumers from all regions of the country, aged 18 to 60 or over.
According to the survey, 40% of parents stated that they prefer to supervise their children’s access to social networks from above, 50% partially monitor it and 10% do not exercise any control.
Only 30% of parents consulted said they had enough knowledge to teach their children about financial education. However, even without having in-depth knowledge on the topic, 86% of those interviewed said they pass on to their children the relevance and value of maintaining a healthy financial life.
According to the survey, 81% of the fathers and mothers interviewed believe that today’s children and teenagers have more access to information about finances than they did when they were the same age. “Talking about money was taboo and the topic of finances was not discussed at home, at school or in any other space”, says Gabriela Siqueira, social media coordinator at Serasa.
Credit: Photo by Panos Sakalakis on Unsplash
