We arrived at the long awaited month of December, and to celebrate the beginning of the last month of the year, we bring another Top Publi weekly. Last week, brands such as Natura and Perdigão debuted their respective campaigns of Christmas, while Burger King, introduced a new flavor to the popular “Whopper”.
Check out the best campaigns of the week:
Natura, in “Are we going to feel Christmas again?”
The campaign, signed by Africa, portrays a tin doll that notices the rusting of her hug, after so long without hugging. By feeling the Natura fragrance, she awakens your memory and accelerates your desire to reunite with your grandmother. The long-awaited face-to-face meeting unlocks the hug and makes them get rid of rust and return to the shape of real people, showing that affection is what makes us more human.
With the metaphor of rusting, the animation, produced by Pródigo Filmes in partnership with Pedro Conti, renowned 3D artist, refers to the loss of the practice of giving and receiving affection after so long and invites everyone to feel Christmas again.
Perdigão, in “Chester has the power to make Christmas happen”
Like Natura, Perdigão debuted its Christmas campaign last week. Developed by DPZ&T, with the participation of the singer Ivete Sangalo, the film brings the singer together with her family on the night of Christmas Eve in a scene that represents each Brazilian in this celebration, with Chester. The production is by Boiler Filmes and directed by Marcello Lima.
Burger King, in “Whopper Rib”
To announce the release of Whopper Rib, the Burger King launched a humorous campaign, developed by DAVID, which puts the most beloved sport in the world at the center of the conversation: football.
The movie jokes and makes reference to the Whopper Rib being made from pork. In the video, several people who aren’t pork fans surrender to Whopper’s specially made pork flavor.
Coca-Cola, in “Little Giants”
To celebrate the results of its programs aimed at small businesses, such as bars, restaurants and bakeries, the Coca Cola launched the “Little Giants” campaign, which presents the importance of small businesses to the local community in an exciting way.
Kitkat, em “Break Friday”
Coming to the end of our selection of campaigns, we have “Break Friday”, from KitKat. After Black Friday, the brand launched an innovative campaign for the post period of big promotions. Also during the offer period, the brand encouraged people to share their narratives using the hashtag #breakfriday.
After Black Friday, the brand surprised some followers and influencers such as Gustavo Tubarão, MC Soffia, Fernanda Concon, Nicole Director and Lucas Guedes with a basket full of KitKat. The reactions of influencers and consumers with the surprise were registered and shared on the brand’s social networks.
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