Chilli Beans launched a new collection this week in partnership with Alok, inspired by the universe of sneakers. This is the eighth collaboration between the artist and the brand, and the product line features elements such as soles, laces and other sneaker details, combining fashion and bold design. The SNEAKERS collection, made up of 27 models, includes prescription glasses and sunglasses, with prices starting at R$299.98, and will be available in stores and on the brand’s website.
Alok comments: “Sneaker culture is part of my lifestyle, I’m a sneakerhead. Just like I’m a sunglasses fanatic. Both accessories are fundamental pieces in my looks for shows. I often wear a more neutral outfit to highlight my glasses or sneakers and, now, I had the opportunity to unite these universes and develop a collection that starts from sneaker design to create sunglasses models. I have been a partner with Chilli Beans for years, together we launched the SNEAKERS line, which are sunglasses designed based on the textures of the soles of shoes, laces and shapes of various sneakers that I like”, comments Alok.
The founder of Chilli Beans, Caito Maia, adds: “This is the eighth collaboration between Alok and Chilli Beans. A combination that worked very well and that reinforces the pillar of music present in the essence of the brand with all the credibility and boldness that Alok has. For this collab, we wanted to bring something that I’m personally a big fan of – I love different models of sneakers, and, knowing that this is also one of Alok’s passions, the theme couldn’t be any other. Sneakerheads, you know what I’m talking about!”
With a focus on innovation, the glasses in this collection were designed with high quality materials, and are designed for both those who value comfort and those who seek style.
