Loft recently launched “Roda Vira a Chave”, a series of videos and content that aims to discuss innovative solutions and trends for the real estate market. Created by Squad Loft, part of the B&Partners ecosystem, which includes experts from BFerraz, Vitrio, Just a Little Data and Snack Content, the series brings together managers, executives and industry influencers to share experiences and drive the growth of real estate agencies with technology and partnerships.
During the videos, technology experts and real estate managers from different regions of Brazil come together to discuss relevant topics. Sergio Esteves, CMO at Loft, highlighted the efficiency of the company’s new tools, such as the financing simulator, which significantly speeds up the buying and selling process. “We are managing to deliver several new tools to speed up real estate agents’ business, such as the financing simulator, which reduces this part of the buying and selling journey from weeks to minutes”, says Esteves.
Enrico Benetti, creative leader of Squad Loft and Co-CEO of BFerraz, highlighted the importance of collaboration between real estate agencies and Loft: “This is an innovative approach, which positions Loft as a great partner for real estate agencies. Through this project of exchanges and conversations created by Squad Loft, we place these companies at the center of the business to generate more opportunities and growth for them.”
The videos, mediated by Sérgio Waib and Daiana Pantano, feature several real estate professionals, such as Felipe Morgado and Sandro Westphal, executives at Loft. At these meetings, topics such as artificial intelligence applied to the sector, regional differences and cooperative operating models are discussed. The solutions offered by Loft, such as Loft Fiança Aluguel, Real Estate CRM and the Single Shared Portfolio, are also presented as resources to facilitate the journey of buying, selling and renting properties.
The launch of the “Roda Vira a Chave” video series is being promoted with an integrated media strategy, with content published on platforms such as Meta, LinkedIn, YouTube and TikTok.
Watch one of the episodes:
Technical Sheet
B&Partners.co – The Growth Network
Agência: SQUAD LOFT – BFerraz, Just a Little Data, Snack Content e Vitrio
Clients: Loft
Campaign: Turn the key, comes from Loft.
BFerraz Co-CEOs: Oscar Moraes and Enricco Benetti
VP Business: Carolina Pellicano
CBO: Ana Ferraz
Operations Director: Michele Almeida
Operations Manager: Andreia Fernandes
Head of planning: Fil Alberto
Planning Manager: Gabriel Boru
Creative director: André Kovadloff
Art director: Beatriz Grimoni and Vinicius Amorim
Editor: Felipe Sauma
Head of RTV: Patrícia Oliva
Producer: Marina Franzolim
Head Interactive: Eduardo Brunoro
Squad Director: Bruna Mamede
Account Executive: Carolina Schachs
CEO Vitrio: Maurício Zimmermann
VP of Media: Denis Andreatta
Media director: Juliana Baltazar
Media manager: Lucas Freitas
Head of production: Ordilei Haine
Coord. Editing: Dreiky Fraga
Head of content: Vinicius Guidini
Content: Luiz Sroff
Co-CEOs Snack Content: Nelson Botega and Vitor Kinjnik
Head of Snack content: Patricia Calil
Set and content director 1: Roberto Coutinho
Set and content director 2: Pedro Henrique
Screenwriter: Cintia Portella
Motion: Veronica Mota and Marina Franzolim
Projects 1: Felipe Sapatini
Projects 2: Taynah Bica
CEO Just a Little Data: Denys Vehr
CRM Service: Janah Majzoub
Communication Advisory: Jef Martins, Alvara Bianca, Bianca Sousa and Giovanna Vitória
Client Approval: Sergio Esteves, Flávia Genezini and Jamile Nunes
