The project, created by Publicis Brasil’s The Dream group, seeks to promote It is possible to enjoy your routine more with motorcycles
Honda Motos launched a new campaign that promotes the freedom and practicality that motorcycles bring. The strategy designed by Publicis Brasil’s The Dream group carries the concept “take your life on a Honda”, which alludes to the saying “take your life in a good way”.
There are three videos produced by O2 Filmes, which present some of the low-displacement models – Elite, Pop, Tornado and Biz. To the sound of music rock Get it on, by the English band T. Rex, portray everyday scenes in which the characters demonstrate how motorcycles make their routines easier.
In the most recent commercial, which introduces the new Biz 125, two colleagues are talking and comment “Work, college… what a phase!”, then the scene changes to one of them thinking about the things he can do with the motorcycle, that makes your daily life easier. Honda still has a easter egg with the soundtrack “Honda Biz, with everything she combines”, from the model’s original launch campaign in 1998.
