The National agency launches its first campaign for Banco do Brasil after taking over the account. More specifically, for the Bank’s investment manager, BB Asset. With the concept “It’s on the Stock Exchange, it’s in your hand”, the campaign shows that BB Asset is on the stock market with innovative products and that you don’t need a lot of money to start investing. Therefore, he leaves aside the suit, tie and large mirrored buildings, such common symbols of the category, to show investors in common everyday situations.
“Communication focuses on the idea that investing is for everyone. To do this, he abandons the characters in suits and ties walking through mirrored buildings, such traditional symbols of the financial market. Instead, it brings people in common situations, each investing directly from their home broker platform. After all, it is easy to invest in ETFs and listed funds from BB Asset”, says Isaac Marcovistz, Product, Communication and Marketing executive at the manager.
The campaign features TV films, online content and outdoor media (some of them strategically positioned in front of competing banks, after all, you don’t even need to have a BB account to invest).
Technical Sheet:
Title: Ta na Bolsa
Agency: National
Client: Banco do Brasil
Product: BB Asset
CEO: Audrey Buglian
Vice President of Creation: Karina Monique
Executive Creative Director: Rafael Merel
Art Direction: Pedro Checker
Editor: Rodrigo Coletto
Business: Emerson Muzi, Aline Macedo, Julio Alves and Fernanda Cabral
Vice President of Planning: Rafael Freaza
Strategy: Rafael Freaza, Cezar Pinheiro, Vanberg Osório
Insights & Research: Rafael Freaza, Cezar Pinheiro, Vanberg Osório
Media: Dani Ferro, Mireille Terra, Camille Abdo, Carolina Araújo, Bruno Marra, Jean Lima
BY: Ana Cortez, Lorena Duarte
RTV Production: Lorena Sena, Maria Monteiro
Graphic Production: Lorena Sena, Maria Monteiro
Photography: Caio Humberto
Producer/Film: Santeria
Stage direction: Rafa Damy
Executive Director: Edgard Soares
Executive Production: Ana Júlia Correa
Line Producer: Arthur David
Coord. Production: Larissa Quicole
Color Grading: Luciano de Azevedo
Coord: Alexandre Fernandes
Supervision: Yasmin Gama Campos
Audio Producer: Lógic
Service: Letícia Almeida
Musical Director: Milton Miné
Music Producer: André Ribeiro
Sound Design: Renan Toledo
Announcer: Karina Coviello
Client Approval: Paula Sayão, Ana Carolina Castro, Marianne Maia and Keyler Oliveira
